A few details of the Sony UK marketing campaign for the "Viva Elvis - The Album" became available:
Promotion
Cirque du Soleil, Pricilla Presley and the album producer Erich Van Tourneau all undertaking promo.Priscilla has already been on The One Show, other major TVs are being lined up.
Marketing
TV: Very heavy TV campaign across ITV, C4, Five and satellite booked from launch up to Christmas
National X Factor launch spot the day before release
Outdoor: Nationwide Adrail campaign
Radio: Campaigns booked with Heart, Smooth and Capital
Press: Nationwide front page strip on Metro day of release, Sunday Mirror day before release and Red & Hello full page ads.
Online: Facebook, Youtube and Google campaigns.
EPE Buys 3716 Elvis Presley Blvd
The plans for the rebuilding around the grounds of Graceland are still in the works. The Daily News announced that EPE bought the lot on 3716 Elvis Presley Blvd. This is the building that sits between the EPE offices and the souvenir shop, right across from Elvis' planes. EPE paid $1.1 million for the building and grounds. The seller, JBC Financial Group, received the property in September 2004 via quitclaim deed from Clinton C. Thomas. JBC Financial lists a Florida address.
Elvis Presley Enterprises Inc. and CKx Inc., the company that owns 85 percent of EPE, have been buying property around Graceland for several years, citing plans to revitalize the neighborhood.
In a quarterly filing with the U.S. Securities and Exchange Commission in August, CKx reported preliminary plans including an expanded visitors center, new attractions, new souvenir shops and potentially a boutique convention hotel.
Il Re Del Rock And Roll: Elvis Golden Records 3
Volume 14 in the Italian magazine 'Sorrise e Canzoni TV' (by Mondadori) digi-book series "Il Re Del Rock And Roll" was released; "Elvis Golden Records 3". This CD was only available for one week.
Lisa Marie records new album
Lisa Marie announced on her Facebook page that she is currently working on a new album that will come out in 2011. Further on, she tells that all is going well in the U.K.
Il Re Del Rock And Roll: Elvis Golden Records 3
Volume 14 in the Italian magazine 'Sorrise e Canzoni TV' (by Mondadori) digi-book series "Il Re Del Rock And Roll" was released; "Elvis Golden Records 3". This CD was only available for one week.
Lisa Marie records new album
Lisa Marie announced on her Facebook page that she is currently working on a new album that will come out in 2011. Further on, she tells that all is going well in the U.K.
(Source: Brian Quinn / Memphis Daily News)