The Cinema presentation of ELVIS' 'Comeback Special' 50th anniversary was sensational. The great news is that there was such a big fan turnout the 2018 cinema "Comeback Special" was the top performing Fathom music event of 2018 and the top performing music event in cinemas worldwide this year. The event was presented in nearly 700 movie theatres across the U.S. on August 16 and 20. The two-night event attracted more than 70,000 attendees domestically and is estimated to sell more than 165,000 tickets across 1,000 movie theatres internationally.
Both event dates performed in the top 10 at the box office; the first night secured the fourth highest per-screen average attendance and the second night secured the second highest per-screen average attendance.
Each screening included bonus content about the making of the special with audiences taken on a walkthrough of the NBC soundstage with insights from Binder, Priscilla Presley and others.
The short documentary was produced by Spencer Proffer, CEO of Meteor 17, a partner to Fathom and ABG on this successful project. "Even 50 years after the original premiere of the special, audiences were eager to experience it on the big screen," said Fathom CEO Ray Nutt. "In partnership with ABG and Spencer Proffer, we were able to create a successful campaign creation of new behind-the-scenes content and a promotional screening in New York. Combined, these tactics brought in a whole new generation of Elvis fans."
"We are thrilled with the success of the 50th Anniversary Comeback Special event" said ABG's Marc Rosen, "Building on this momentum, we are working to produce more one-of-a-kind events for theaters around the world featuring a few of our other iconic brands including Marilyn Monroe and Muhammad Ali."
"What strikes me most about the success of the Elvis Comeback event is that despite the torrent of content available on television, audiences are still compelled to leave their homes to experience something unique, and communally, on the big screen," said Spencer Proffer, CEO of Meteor 17. "This special was made fifty years ago and it still holds up thanks to Steve Binder's pioneering use of handheld cameras in a concert setting and Elvis at his best - unplugged, playful, raw."
(Source: Broadway World / Elvis Information Network)
Elvis Presley's self titled debut album will be re-issued by the Waxtime label on January 1, 2019 on transparent green colored vinyl. This re-issue contains 4 additional bonus tracks.
The 2004 single release of "The Wonder of You" was awarded a Silver Single Award by the British Phonographic Industry for selling over 200.000 copies sold since it's release (streams plus digital downloads plus physical sales) in the United Kingdom.
