April 26 - Let's Rock America

Richard Aquila will release the 340 page book "Let's Rock!: How 1950's America Created Elvis And The Rock And Roll Craze". on November 16, 2016. 

From the publisher:
"Rock & roll became one of the most important cultural developments in post-World War II America. Yet, its origins are shrouded in myth and legend. Let's Rock! reclaims the lost history of rock & roll. Based on years of research, as well as interviews with Dion, Bo Diddley, and other rock & roll pioneers, the book offers new information and fresh perspectives about Elvis, the rise of rock & roll, and 1950s America.

Like a vast oral history project, the music yields insights about 1950s America. Rock & roll is intertwined with the rise of a post-World War II youth culture, the emergence of African Americans in society, the growth of consumer culture, technological change, the expansion of mass media, and the rise of a Cold War culture that endorsed traditional values to guard against Communism. The book demonstrates that early rock & roll was not as rebellious as common wisdom has it.

The new sound reflected the conservatism and conformity of the 1950s as much as it did the era's conflict. Rock & roll supported centrist politics, traditional values, and mainstream attitudes toward race, gender, class, and ethnicity. The musical evidence proves that most teenagers of the 1950s were not that different from their parents and grandparents when it came to basic beliefs, interests, and pastimes. Young and old alike were preoccupied by the same concerns, tensions, and insecurities. Rock & roll reveals that America’s Cold War culture was much more broadly-based than previously thought."

(Source: Elvis Club Berlin)

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