August 17 - Elvis Promotion!

David Troedson from the Elvis Australia website posted an update on the promotion of the latest Elvis Presley release from Sony Music Down Under. The CD is available from >> Elvis Australia.

As we told you last week there would be a huge unprecedented promotion for the 'Elvis By Request' The Australian Edition CD. With the release of the album containing the 40 favourite Elvis songs as voted for by 5000 of his Australian fans, Sony Music Australia came up with a very clever and unique way to attract attention and to the release and at the same time to promote Elvis Presley in general. When every song has been remastered, remixed and reissued to mark each Elvis Presley anniversary over the past three decades, it requires a hefty flex of marketing muscle to move more records. So 35 years after the death of the King of rock 'n' roll, it seemed a good idea to introduce one icon to another, a Sydney Harbour Bridge top Elvis tribute as covered by the Channel Seven 'Sunrise' program from 7:30am to 9am with live crosses to the reporter and assembled fans on the bridge every half hour where the album was mentioned, and promoted, then this was followed by more via the 'Morning Show' from 9am to 11:30am on the same channel. The major newspapers, The 'Sydney Morning Herald', 'The Daily Telegraph', [Sydney] 'The Herald Sun' [Melbourne], www.news.com.au all covered the event, as did TV's 'Sky News' and others. And since orders from major retails have all been increased, everyone is asking for this CD.


Some will find aspects not to their liking, as we do, however I must tell you, knowing the plan, Elvis Australia was on board encouraging Sony from day one, from the moment we were told of the concept, because we could see the ingenuity of it, and the publicity it would generate. I can tell you first hand it is not easy getting the media to cover an Elvis CD release these days with my efforts to [successfully] have newspapers review and/or make mention of the Elvis Presley: 50 Australia Top Ten Hits 1956-1977 release in January 2010.


Now Sony have surpassed that by an unprecedented margin, with the 'Sunrise' morning show being a very high rating program. As fans we all love to see Elvis riding high on the charts, and we should see this in the weeks ahead. To re-ignite sales leading into the Christmas period Sony have organized, controversially to many, a tour of Australia east cost by an Elvis impersonator in November. From Sony's perspective, they are selling tickets, they will sell, and Sony will make a profit, all the while promoting in the media, Elvis By Request Concerts, the idea is fans in the audience can ask for anyone of 30 of the 40 songs to be sung, By Request, everyone can make their own judgment here but the aim is to get the album back up in the charts leading into Christmas, and those important ant potentially huge sales. Just the fact an album is in the charts is publicity, so it is win-win. In video, listen for, 'we don't want any Elvis' to leave the bridge' at the end!!!

Legacy From Another Planet

The re-release of both Madison Square Garden performances entitled 'Prince From Another Planet' will be available as a double CD / DVD package and as a double CD in the 'Legacy' series.


Irish Chart

In Ireland the BMG budget compilation "The Real ... Elvis" entered the albumchart at #25. 

German Chart

The 20 disc set 'The Perfect Elvis Presley Collection' entered the German Album charts at #42 this week.

(Source: Elvis Australia / Elvis Info / Amazon)