The Elvis Presley Estate signed a deal for Hasbro Inc. and PPW Toys to release an Elvis version of Mr. Potato Head. Kevin Kern, a spokesman for Presley's Graceland estate, told The Commercial Appeal the new toy is one of 15,000 Elvis-licensed products and is one the company is excited about.
The first of the Elvis potato head was released for Elvis Tribute Week in August; with the famous jumpsuit with a second version — with the likeness dressed in black leather — during the Christmas season.