Friday, March 02, 2012

March 02 - Marketing Elvis In 2012


Scott Williams the VP of Marketing and Media for Elvis Presley Enterprises visited the Public Relations Society of America-Memphis chapter to talk about the PR strategies at EPE. It runs a long 37 minutes and he shared some interesting thoughts:
- "The Elvis Brand"
- What EPE puts financial investment in (Nissan commercial)
- Modern Family TV show
- Fan studies and marketing
- Social Networking
- The EPE website and Facebook

Stellar In Atlanta

The Touchdown Records import release 'Stellar In Atlanta', containing and audience-recording of the June 30, 1973 - Evening Show as recorded at the Omni Coliseum in Atlanta, Georgia was released. 

Late Night In LA

The Verve Records import release 'Late Night In LA' containing a soundboard-recording of the May 11 - 1974, Evening Show as recorded at the Inglewood Forum in Los Angeles was released. 

Blue Owl in Greensboro

The new Inferno import label released the CD "Blue Owl In Greensboro"; a re-release of the legendary Greensboro show recorded for elvis presleys April tour for the smash 1972 documentary "Elvis on tour" with additional bonus tracks from March 1972 Rehearsing for his april tour.


Latest Billboard Album Charts And Sales


This week,'An Afternoon In The Garden' rises from 183 to 179 on the Billboard Top 200 Album Charts (w/e 10th March, 2012) selling some 3205 copies. Total sales to date: 438,194 copies. The following also appeared on the Catalog Album Charts:
'Elvis: Best Of Love' selling some 2893 copies. Total sales to date: 240,720 copies.
'Elvis Rock' (Compilation) selling some 1877 copies. Total sales to date: 151,730 copies.
'Elvis Country' (Compilation) selling some 1779 copies. Total sales to date: 95,538 copies.
'Elvis Gospel/ An Evening Prayer' (Compilation) selling some 1766 copies. Total sales to date: 142,531 copies.
'Elvis Inspirational' (Compilation) selling some 1562 copies. Total sales to date: 73,239 copies.
'Elvis: 30 No.1 Hits' (Digital Sales Only) selling some 637 copies. Total digital sales to date: 130,211 copies.





(Source: Elvis Information Network / Brian Quinn / Elvis On CD)