Monday, April 09, 2012

April 09 - Delay '61

The 3764 BLVD Publishing label send out a press-release on the upcoming 'Hawaii '61' book / CD package. 

The press-release:
Due to recent developments and new contacts made, and new collaborations established, we have had to revise our release plans. We want to bring you the definitive product on Hawaii ’61, and not just a quickie money grabber as some might be tempted to do, hence our decision to delay our release for a few more weeks. 
Various top collectors have provided unique photos and other materials with us, which we intend to share with you. Moreover, we will have some surprising – no, make that revealing info – about the show and the way it was recorded. Some of this information will blow your mind! The basic concept of our release - the CD with ticket, promo photo and the vinyl issue – will remain the same.
However, the format of the book will be different, bigger, better and more photos. Wait a sec, make that more unreleased photos! Due to the large amount of new data about the show there will also be more text, and yes, more audio. We want to do this right, and even though we are doing our best to meet our deadline, we believe that our main goal should be a top of the line final product. That’s why “Elvis – Hawaii; for God and Country” will now be released this summer. We are all very excited about these recent developments and look forward to sharing all this with you. 
Thank you for your patience.

Graceland's Outdoor and Print Designs Win Multiple ADDY Awards

Elvis Presley Enterprises along with the graphic art team at Combustion are using award winning campaigns to help Elvis fans learn more about visiting Graceland. The 2011 Graceland print and outdoor advertising campaigns recently received multiple ADDY awards. 

The Elvis outdoor campaign received Best of Outdoor, Best Out-of-Home, and Best in Art Direction - Print at the Memphis ADDY awards. The Elvis Print Ad Campaign was honored in the Best in Consumer/ Trade Campaign category.
Combustion and Elvis Presley Enterprises also won three awards at the district level, including one gold and two silver ADDY Awards for outdoor advertising. Gold winners are forwarded to the national competition, where they will be judged along with winners from all districts. 
"The only way to create award-winning advertising is to have a great client-agency relationship, where you can feel free to bounce crazy ideas off each other and know that something really cool can come out of it," said Billy Riley of Combustion. 
Both campaigns featured photos of Elvis during 1956, the landmark year when he catapulted into stardom. The print ads, along with the outdoor billboards, encouraged Elvis fans to visit Graceland and included messages such as "Started a Revolution, Ended up a King," and "Broke the Rules, Then Broke the Records." 
"One of the things that endears Elvis to so many people is that he represents fun," said Riley. "Rock 'n' roll is fun. Having a close knit group of friends and family is fun. Youth is fun. Being successful and popular is fun. Tapping into that spirit is really key to what we try to do with these ads."
In honor of the 55th anniversary of Elvis' landmark year, Elvis Presley Enterprises and the Combustion design team decided on the common theme to help encourage Elvis fans to visit the place the king called home. 
"With practically 100% brand awareness, our primary objective with our annual tourism campaign is to remind potential guests that Graceland is here in Memphis and is an incredible experience that’s fun for the whole family,” said Scott Williams, Vice President of Marketing for EPE. “This campaign was also an opportunity for us to celebrate Elvis’ rise to fame in 1956.”
The Memphis ADDY awards highlight the best in local advertising and honors local campaigns with a devotion to design.

(Source: 3764BLVD Publishing / EPE)