Grain & Barrel released a line of Elvis Presley-themed whiskeys. The 45% abv. Elvis Whiskey and Elvis Rye were created in collaboration with Elvis Presley Enterprises, the company set up by the singer’s wife to manage his assets and estate. The expressions will roll out across selected off-premise outlets in the U.S. in the coming weeks.
Both expressions – rye and whiskey – were sourced and blended by an expert team of whiskey experts and bottled in Presley’s home state of Tennessee, where Elvis began his career and called home.
.“Given our expertise within premium whiskey, the Elvis expressions are a natural fit for Grain & Barrel Spirits,” said the company’s founder, Matti Anttila. “We look forward to launching the brand, which is sure to be a highly sought after collector’s item.”
The famous Official Elvis Presley Fan Club of Great Britain was up for auction at the Omega Auctions in Merseyside. But the fan club remained unsold as the bidding reached only £32,000 - nowhere near the estimate of £50,000 to £100,000. There were several keen buyers, but when they realized that running the fan club was a full-time job taking up at least 40 hours a week, they melted away.
(Source: Just Drinks / Omega Auctions)