The official exhibition Elvis - Direct From Graceland opened at the Multiverso Experience, located at Cais Embarcadero in Porto Alegre.
Covering 1,000 square meters, this will be the most extensive collection of Elvis Presley artifacts to leave Graceland in recent years.
The exhibition will feature hundreds of original items from the Graceland Archives, including Elvis' U.S. Army uniform, football uniform, iconic stage costumes, casual clothing, jewelry, furniture, books, musical instruments, his 1975 Ferrari Dino GT4, and the red MG sports car featured in the film Blue Hawaii.
Angie Marchese, Vice President of Archives and Exhibitions for Elvis Presley Enterprises, commented: "Through our archives and collections, we keep the past alive by preserving - and most importantly, sharing - the stories these artifacts represent through extraordinary exhibitions like this one. Elvis devoted so much of himself to his work and connected with audiences on a deeply personal level. It is wonderful to be able to share that journey through his history with fans around the world."
The Brazilian tour and exhibition are the result of a partnership between Elvis Presley Enterprises and Brazil's WOW Group.
Sandro Horta, Vice President of Content for the WOW Group, said: "Brazil has one of the largest Elvis fan communities in the world, and Brazilian audiences will have the opportunity to experience two of the biggest international productions created by Elvis Presley Enterprises. We are extremely proud to bring the official exhibition to three major Brazilian cities and the concert tour to six state capitals. These will be historic events that will bring together different generations and everyone who appreciates great music and the legacy of one of the world's most enduring cultural icons."