Erik Lorentzen announced the December 2026 release of the book 'RCA Victor Announces Elvis' by Gaston Sanchez, Adam Greenaway and Erik Lorentzen.
Publicity stated: 'RCA Victor Announces Elvis' is far more than just another book about Elvis. It is an important historical document that explores Elvis's record releases during his early years with RCA Victor, capturing a significant chapter in the history of the King of Rock and Roll.
For the many serious Elvis record collectors around the world, I believe this book will be an extraordinary treasure. It brings together important historical information and a level of detail that makes it a valuable addition to any serious Elvis collection. Beyond its importance to collectors, it also helps preserve a part of Elvis's musical legacy for future generations.
Lorentzen said: "I am genuinely proud to have contributed to this publication, and equally proud to be part of a trio that has put so much time, effort and passion into creating what I believe is a true masterpiece.
After all the books I have worked on over the years, 'RCA Victor Announces Elvis' is undoubtedly one of the projects I have enjoyed the most.
Working alongside two passionate Elvis fans and collectors, Adam and Gaston, it has been a genuine pleasure to watch this book take shape from day one. Their enthusiasm, knowledge, understanding and dedication to the project have been a joy to witness. It is rare to see such passion and commitment, and being part of this journey with them has been a truly rewarding experience."
'RCA Victor Announces Elvis'. is a testament to what can be achieved when knowledge, dedication and a shared love of Elvis come together.
(Source: Adam Greenaway / Erik Lorentzen)
